Crafting a Unique Selling Proposition

Melinda Schmiedeknecht

how to create a USP

What makes you stand out from the competition? How do you communicate that effectively? A unique selling proposition (USP) is your foundational message expressing your competitive edge and the value you provide.

Included is a worksheet with questions that will guide you in distilling down your priority message and the recorded discussion as we work through answering these questions with a few ECWIB members.

Approximately 10 minutes of overview training and 1 hour of discussion/training as we complete the worksheet.

Free to East Cobb Women in Business Members. To learn more about our women’s networking group, click here.

Course Instructor

Melinda Schmiedeknecht Melinda Schmiedeknecht Author

Blessed beyond belief to have two healthy children, a supportive husband and the opportunity to do what I love!

Online Recording

$8.97

Member Access

FREE
MEMBER PRICING