Starting Point 101
Too many get caught up in focusing on the technology or marketing campaign without giving due consideration to whether or not a tactic supports the highest priority company goals.
Yes, you can probably find a niece, nephew, or other family member who is on Twitter all the time and is happy to create a profile for you. Just because someone is familiar with the technology doesn’t mean they understand how to leverage it to create success for your business.
Eggs Need Multiple Baskets
Just like you need a diversified portfolio, your marketing strategy needs multiple tactics. Traditional marketing isn’t dead. A great strategic plan will integrate the best of traditional and online marketing.
DIY Support vs. Dedicated Team Member
Flexibility and bang for the buck. If those words are music to your ears, you’re in the right place!
If you decide to DIY, we have a variety of services and levels for you to choose from. One of the unique values we offer are custom “how to” videos. If we suggest a tactic and you aren’t familiar with the technology, we’ll record a step by step video for you to reference or share with other members of your team.
If at any point you decide your time is better spent on other activities, we will provide a dedicated project manager who will get to know you, your business, and your goals. She will become your online advocate and cheerleader! (Yes, you too can find yourself a cheerleader…)
No one will ever know your business like you do and no man is an island. Clichéd or not, true is true. Every solution we provide is dependent on communication with and feedback from our client. Because our goal is to build long-lasting relationships, we will always be on the lookout for suggestions and tactics that we think may have value for you. So if you are looking for someone who goes through the motions and cashes a check (why you would, we don’t know), better mosey on down the street to the next digital marketing vendor. Resonate wants to be a partner, trusted advisor and go-to resource for your business!
We happen to believe love and coffee make the world go round. So here are your Starbucks sized options.
Overwhelmed and having trouble getting started? This may be a good option to help point you in the right direction. Or if you have a particular goal in mind and want specific advice on the best tactics for success, Tall may be all (you need).
If you are serious about getting the best return on your investment, let’s take the time to discuss your prioritized goals, audiences and weigh all the options. Recommendations will include integration with traditional marketing tactics.
Energizing your employees to be online advocates for you is a very underutilized resource. We will provide you with the documentation and training you need to help your team jump on the digital marketing bandwagon. All aboard!